Senior AI Video Producer
B&O Ad Spec
Having always enjoyed Bang & Olufsen’s signature sound, I explored a concept that brings the listener fully into the audio—where the environment becomes part of the experience and the earbud’s design takes center stage. This piece is the start of a series that will introduce energetic elements inspired by the Ferrari brand. Attached are early concepts that will be touched up to communicate the final vision, in this iterative process.
In Progress
Concept Development — Completed
This project started with a simple question: What if high-fidelity sound felt as real as touch? I designed a dark, red-and-black visual universe inspired by Ferrari’s performance aesthetic, where the Beoplay EX earbuds become the gateway into that world. The tone is minimal, mysterious, and always product-first.
Script & Story Beats — Completed
The narrative is intentionally simple and sensory: a woman unboxes the Beoplay EX Ferrari Edition, opens the case, places the earbuds in, and subtly adjusts the fit. Each step builds toward a moment of immersion—once the buds are in, her reality shifts, and the environment starts to respond to the sound quality she’s experiencing.
Visual Prompt
Design — Completed
From the story beats, I translated each moment into structured AI prompts: tight macro product shots, skin-detailed close-ups, and moody lighting inspired by Ferrari red against deep blacks. I layered in nature- and audio-driven interactions—rain droplets orbiting the earbuds, sound waves pulsing around them, and molten, lava-like energy that hints at power and precision.